Companies planning to expand their audience need to expand to the proper channels. If the company is a car blog, advertising on a motorcycle blog is ill-advisable. These, and others listed here, are some of the few things a company’s PR team must consider before engaging with a new website for a guest blog or advertisement.
1. Check their Audience
Companies will want to make sure they are relative to the audience of the blog, news network or online magazine. Advertising too much technicality about cars in a fashion blog is irrelative. Discussing about how cars and fashion mingle together can inspire audiences to visit your own website and your own products and services.
2. Network Reputation
A blog with technical flaws in terms of SEO, such as black hat activities, can also affect your own website’s reputation if you are not careful. Check the sources of news websites, the activities of the blog and the online reach of the blog or network you are working with before proceeding.
3. Future Plans
Networks need to be included in an online PR strategy. Assessing the lifespan of the news network you will work with can affect the marketing presence of your company. The possibility of unreliable or mismanaged information in a news blog from their own sources can also affect the way audiences of such a blog would view you and other advertisers or contributors the same way.