Old blog posts stacking up in your blog? Don’t worry. They can still help your blog earn a higher reputation and improve website authority. Here are a few ways you could rejuvenate your old blog posts for better SEO results and audience reception.
1. Best-Selling Content
At one point, some of your old blog posts gained a huge following from your audience. A well-written post in the past will still do well at present. Measure your post metrics in terms of social shares, interaction and public engagement. Also gauge if the topic is still time-relevant. This means if the post still has a perspective relative to the present, the engagement can still get better views.
2. Update them With Information
Old blogs already have a perspective. Adding it relevant information keeps it up to date and relative to the present. Be sure to do some extra research before reposting. You will save time from proofreading and writing copy while gaining extra traffic from your external sources.
3. Improve SEO
Your old blog on-page SEO were designed before search engine result updates. Be sure to update its title, keywords and secondary keywords. It is also important to improve your tags and sitemap just in case. Allow bots to re-index your old blog post to improve its rankings online.